Tashan was in CINEMAnia’s list of most awaited movies of 2008. But the Pharmula failed big time this time around for Yash Raj Films. It had everything going for it. It had one of the biggest star cast. Not only biggest, it had the perfect star cast for such a Masala Flick. Anil Kapoor is an actor par excellence. Akshay is the new king of entertainment. Kareena & Saif formed the ‘it’ couple which had the potential to burn the screen. It also had YRF backing it with loads of money and thus aggressive publicity machinery. So the million-dollar question is, “Why Tashan bombed?”
There are many reasons for it – commercial & non-commercial; creative & non-creative and tangible & intangible. I think one of the major reasons for this disaster is that movie failed to live up to the hype that was created around it. But that happens to most of the movies these days. Still they rake in moolah. So I believe there are even more basic flaws in it.
1. The OSO effect – Om Shanti Om was a movie, which belonged to Masala genre and was spoofing old Hindi movies. Tashan according to me belongs to the same genre. But unlike OSO, Tashan pretended to be a serious movie. It tried to justify the bitchiness of Kareena’s character by inserting a vengeance angle in the story. That was like saying – “Boss we have made an illogical, no brainer where hundred men together can’t kill Akshay Kumar, but we can’t show a bikini clad, zero size, conniving Kareena conning people without a noble motive.” Huh! The movie would have been so much more fun, had it not taken itself seriously in the second half. OSO was more fun, non pretentious and of course its songs were much better than that of Tashan.
2. The YRF Arrogance – Yash Raj Films think that they can make whatever crap and sell it in a nice package and the movie would just bring home the money. They were actually right in thinking so. Movies like Laaga Chunari Mein Daag & Ta Ra Rum Pum flopped but still they made profits for the producers. But consumers are smart. They can’t be fooled for long. YRF is so arrogant that they didn’t think it was necessary to have at least a semblance of story in the film. They didn’t think it was necessary to iron out all exhibition & distribution issues with multiplexes before the release of the movie. I believe they must have forgotten.
3. Saif – Kareena Sizzle? Naah! – Wish they had sizzled on screen; after so much was made out of their much exalted relationship. But it’s not their fault. The story didn’t give them a scope to romance. Oh! Did I say STORY? Well there was no story, so atleast the director, The Vijay Krishna Acharya (VKA) could have shown them cozying up. Even a dream sequence would have done wonders. Hehe!
4. The Indulgence of the Director of The Tashan – Or should I call it over indulgence? The abundant usage of ‘THE’ in the movie is just a symptom. The VKA was so much enamored by his own work that seemingly he forgot to say CUT in all those long drawn, boring, repetitive and ridiculous action sequences. I still wonder, where did Saif manage that Jet Ski from or where did the bullet wound vanish from Akshay’s arm within a scene. I hope VKA knows the concept of continuity. He mounted lavish sets for song & dance routines and he forgot to focus on the sound quality. Anil Kapoor’s dialogues were barely audible or comprehensible.
You people can add more reasons for The Tashan failing. If it wasn’t for Akshay Kumar I couldn’t have watched the movie till The End.
It is not the case that The PHARMULA doesn’t work anymore. It is just that the FORMULA should be right.
There are many reasons for it – commercial & non-commercial; creative & non-creative and tangible & intangible. I think one of the major reasons for this disaster is that movie failed to live up to the hype that was created around it. But that happens to most of the movies these days. Still they rake in moolah. So I believe there are even more basic flaws in it.
1. The OSO effect – Om Shanti Om was a movie, which belonged to Masala genre and was spoofing old Hindi movies. Tashan according to me belongs to the same genre. But unlike OSO, Tashan pretended to be a serious movie. It tried to justify the bitchiness of Kareena’s character by inserting a vengeance angle in the story. That was like saying – “Boss we have made an illogical, no brainer where hundred men together can’t kill Akshay Kumar, but we can’t show a bikini clad, zero size, conniving Kareena conning people without a noble motive.” Huh! The movie would have been so much more fun, had it not taken itself seriously in the second half. OSO was more fun, non pretentious and of course its songs were much better than that of Tashan.
2. The YRF Arrogance – Yash Raj Films think that they can make whatever crap and sell it in a nice package and the movie would just bring home the money. They were actually right in thinking so. Movies like Laaga Chunari Mein Daag & Ta Ra Rum Pum flopped but still they made profits for the producers. But consumers are smart. They can’t be fooled for long. YRF is so arrogant that they didn’t think it was necessary to have at least a semblance of story in the film. They didn’t think it was necessary to iron out all exhibition & distribution issues with multiplexes before the release of the movie. I believe they must have forgotten.
3. Saif – Kareena Sizzle? Naah! – Wish they had sizzled on screen; after so much was made out of their much exalted relationship. But it’s not their fault. The story didn’t give them a scope to romance. Oh! Did I say STORY? Well there was no story, so atleast the director, The Vijay Krishna Acharya (VKA) could have shown them cozying up. Even a dream sequence would have done wonders. Hehe!
4. The Indulgence of the Director of The Tashan – Or should I call it over indulgence? The abundant usage of ‘THE’ in the movie is just a symptom. The VKA was so much enamored by his own work that seemingly he forgot to say CUT in all those long drawn, boring, repetitive and ridiculous action sequences. I still wonder, where did Saif manage that Jet Ski from or where did the bullet wound vanish from Akshay’s arm within a scene. I hope VKA knows the concept of continuity. He mounted lavish sets for song & dance routines and he forgot to focus on the sound quality. Anil Kapoor’s dialogues were barely audible or comprehensible.
You people can add more reasons for The Tashan failing. If it wasn’t for Akshay Kumar I couldn’t have watched the movie till The End.
It is not the case that The PHARMULA doesn’t work anymore. It is just that the FORMULA should be right.
Copyright® CINEMAnia
12 comments:
Oh Ho ..... Oh Ho....
Arrey Bhai Kareena toh Gajab Dha rahi hai....
Good 'un wish Adi or Yash Uncle reads it...
Tashan also failed coz Akshay's stunts were really not well choreographed.. he is capable of much more daredevilry
Tashan is a HIT man.. Kareena is just looking gorgeous
Tashan in just Tension
I like Kareena in Tashan... she is looking hot... and saif ali khan made me feel Kuch Kuch Hota Hai.. akshay ganwaar lag reha hai... anil kapoor jhalla.... but kareena is hot hot....
bachna ae haseeno ka trailer bhi good tha
Om Shanti Om was equally bad dude... wat r u saying??
Bahute Achha likha hai.. lots happy lots happy
How can somebody even go n watch TASHAN.. it was clear from the trailers that it is a bad bad movie.... huh.. its only hollywood from where good movies come.....
I think YRF has gone Krazzy4 producing movies like Tashan which can SIRF give headaches. It has been One Two Three... months since mithya released.. since then everything coming out is Laga Chunari mein daag.. when will we get a Chake De India feeling.... Loads of Ta Ra Rum Pum has happened... now its time for RANG DE bASANTI
but yaar akshay was too good.. though i didnt like his crotch act lil gross... also we say kareena is sexy or watever.. there is an indicative scene where she is topless... doesnt raise any oohs and aahs in the audience.. damp...
Post a Comment